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What’s our mission?

The mission of Project 1B is to help 1 Billion people around the world maximize their sense of meaning so that they can lead more fulfilling lives. We do this through exposing the truth about success and happiness through the Mindset Reset Podcast, corporate training, youth education programs, group coaching, and investments in tech startups aligned with our mission.

The word success is widely understood as the attainment of financial gain, but somewhere along the lines we began believing that money = happiness, self worth, and meaning even though money has nothing to do with these things. Because of this twisted equation, young adults often make career decisions that solely maximize earning potential. And Ironically, if they manage to achieve society’s definition of success, It often leaves many with a sense of meaninglessness.

If you want to live a meaningful life chase the word meaning as opposed to the word success - this simple shift in mindset will lead to a more authentic set of questions about the direction you should take your life.